Can ITV solve the vanishing cash riddle?:
While ITV1, the flagship terrestrial channel, still commands huge viewing figures, that audience is beginning to fracture. Home viewers now gravitate increasingly to Freeview, cable TV or BSkyB (LSE: BSY.L - news) , while younger viewers are starting to switch off - possibly tempted by the now almost-universal availability of broadband internet and the emerging world of multimedia services offered by mobile phone companies.
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