December 24, 2005

Santa Clara University Recruiting Students With Blogs

Carol Cooper has a post that caught my eye:
Santa Clara University has launched a student recruitment campaign
using text and photo blog written by five students who are posting
their lives at the California university. The goal is to provide
prospective students with authentic, firsthand accounts of student life.

Now there's an enterprising idea. Course it could backfire: if either the blogging students wrote negative stuff, or their accounts were edited to play up the positive sales-points of the university. But if the bloggers were genuinely good writers, then it would certainly be an interesting experiment.

Unis giving blogges space to work is not new, as I blogged earlier this year. Warwick Uni in the UK is doing very interesting things, and all the more impressive because this initiative isn't overtly a marketing ploy.


No comments: